Our brands
Offering great value everyday essentials, our mission is to deliver quality consumers want at a price they want to pay. We offer a wide range of brands across many products including toilet roll, kitchen roll, cleansing wipes and facial tissues.
Driving innovation
Our Brands
Elegance is a complete range of toilet tissue offering great value to consumers. Our product range includes; pillow soft, feather soft, cloud soft, and ‘fine to flush’ approved moist toilet tissue wipes. Ranging from 2 ply to 4 ply, there’s something for everyone.
Our Magnum kitchen roll range offers consumers absorbency and strength to mop up all kinds of mess. The range includes Super, Ultra, Mighty and Magnum Force, all available at outstanding value.
Softy facial tissue is specially designed for every day needs and is available in a variety of sizes and styles, including; extra large, compact, anti-bacterial balm, and pocket packs. Reliable and comforting – a great value facial tissue range.
Great value baby wipes for those mucky moments. Little Heroes is a full range of wipes which includes: gentle, sensitive, biodegradable, anti-viral plus fine to flush toddler toilet training wipes. All are kind to skin and dermatologically tested.
We are proud to supply the best quality tissue to UK’s leading suppliers.
Leaping Bunny Approved
We believe that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
